The vast majority of marketers are aware that Facebook is not simply an additional platform for social media. It is a tool for conducting business that is indispensable to organizations of all sizes and fields.
You already know that Facebook could assist you in accessing new audiences, given that the platform has a daily active base of more than 1.8 billion users.
Facebook may also assist you in getting found more readily in search results, establishing strong brand recognition, creating a community that revolves around your business, and promoting the material that you intend to publish.
So, if you want to utilize Facebook for your lead generation campaigns, you can never be wrong. If you are just starting and don’t know how to use this platform, don’t worry because, in this post, you will learn the best lead-generation campaigns to implement on Facebook. Tune in until the end.
Can You Use Facebook In Lead Generation?
You might still be wondering if you can use facebook in your lead generation campaigns.
One of the most compelling reasons to utilize Facebook marketing is to increase the likelihood of attracting new leads through the platform. These leads have the potential to develop into paying customers in the future. Despite this, many marketers ignore Facebook as a potential source of leads. If you were one of these marketers, you would be missing out on the opportunity to connect with potentially hundreds or thousands of customers.
Even if you are already able to achieve success on Facebook, you might likely benefit more from a little push in the right direction with some lead generation efforts.
So, to begin, let us start by knowing what a Facebook lead is.
What Do You Need To Know About A Facebook Lead?
An individual who has provided their contact details to your business in some way and communicated a desire for the goods or services offered by your organization is considered a lead. A potential customer can demonstrate their interest in a number of different methods, like submitting a request to acquire an ebook, placing a request for a demonstration, or finishing an online questionnaire.
But, in order to qualify as a Facebook lead, a user must do more than just like a Facebook status, picture, or video posted on the profile. Because of the possibility that people simply loved your posting because it included an adorable puppy, this type of behaviour does not suggest that they are interested in the business or the product(s) or services(s) you offer.
Your goal should be to have these two types of Facebook leads in your business–direct and indirect leads.
Direct Facebook Leads
Sharing information on Facebook that immediately redirects to something like a lead form for the company website is one way to create direct leads from that platform.
Visitors would then be given the opportunity to swap their information for a freebie of some kind, such as an ebook, discount, infographics, or another type of content. Usually, you will find this kind of form on a homepage that is solely devoted to the offer, as mentioned earlier.
Indirect Facebook Leads
Facebook can be used as a stepping stone to produce indirect leads. If you publish a blog article on Facebook that ends with a link to a landing page, for instance, the people who click on your link will end up on that homepage.
Indirectly advertising landing pages may result in more leads in the short term, but delivering useful information to your target market without requiring them to fill out a form can make the Facebook page more inviting.
10 Best Lead Generation Campaigns To Implement On Facebook
Now that you know how beneficial using Facebook is in your marketing strategy and the types of leads you can attract, here are 10 of the best lead generation campaigns you can try to implement on your Facebook account.
1. Publish Successful Blog Entries To Attract More Readers.
One approach to getting leads from the content is to identify and publish the blog entries that produce the most leads.
If you’ve done your job right, your blog’s topic and headline will entice readers to click through and read, and once they’re there, they’ll find a call to action (CTA) that leads them — ideally near the post’s introduction — to a solution to an issue they’re having or additional information they want to know more about.
Here is a simple introduction to starting it with.
2. Put Clickable Links In The Image Captions
The majority of marketers already know that Facebook ads with graphics like photos and videos perform better. For instance, Facebook postings that include graphics receive more likes and comments than text-only posts.
Include your website links inside the image captions, especially those of your profile pic and cover picture, to convert these increased user engagements into lead generation chances.
Any link, whether it leads to an article, a form, or the “About Us” page, allows readers to learn more about your business and its offerings. Your profile pic and cover picture captions are ideal real estate for this purpose. That way, whenever someone clicks on your cover photo, they’ll be taken immediately to the download page.
To monitor traffic, shorten your URLs and use UTM codes for effective condensing and tracing. The image below is an example of how this is usually done.
3. Advertise Offers Through Videos
As a result of Facebook’s algorithm changes, organic reach plummeted from 52% in 2016 to 5.2% in 2020. Almost no one will see your material unless you pay Facebook to promote it. Marketers are increasingly using films in an effort to generate as much interest as possible.
This is because Facebook’s algorithm gives more weight to video. Therefore, video postings have a greater user engagement than other post kinds, at 0.26% on average.
If you really want to boost your lead generation efforts, you should start utilizing videos to present and advertise your material on your page. This includes anything from offers and activities to classes and downloads.
Both before and after the video itself, you may add a spoken call to action like “subscribe” or “download,” in addition to the written CTA that can be added in the description of the video.
4. Share Links To Offer Landing Pages On Facebook.
Directing Facebook users to a homepage with your offer is a great way to get leads.
When doing so, it’s important that the Facebook post pulls in an enticing image attached related to the offering. Learn how and where to optimize picture size and put the appropriate graph tags on the website so that Facebook can correctly pull the image file from the blog post to the Facebook posts.
Also, be sure the readers know where you would like them to go. They may become puzzled or disappointed if they go into a blog article expecting to read it and instead find a questionnaire to fill out.
To make it clear where you want people to go and what they need to do, use terms such as “Download ebook” or “Register to this sheet.”
This is an example of this campaign with a good call to action.
5. Hold A Competition Or Give Aways
People have a strong affinity for competitions and prizes. Not only are they entertaining, but they can also tell you a deal about your market, all while engaging them, expanding your influence, increasing visitors to your website, and producing leads.
Because you want to generate leads with your giveaway, you’ll have to release posts that contain a captivating showcased photo or video, captivating and clear copy, as well as a link to the page of your website where people can enter their information into the lead forms. This is because your giveaway’s primary goal is to attract leads.
6. Facilitate Mobile Signups By Running Lead Advertising
In 2015, Facebook introduced a brand-new tool called lead advertisements, which enables users to register for lead-generating deals and information without leaving Facebook.
In order to streamline the sign-up procedure for mobile users, Facebook developed lead advertising that features immediate applications that they can fill up.
This eliminates the need for smartphone subscribers to manually fill in required fields by pinching and zooming to see the text. A lead ad displays a form containing your email as well as name and address pre-populated based on the details you’ve already given Facebook. Check the image below to see an example.
These six steps are a fantastic guide to keep on hand, particularly in relation to the production of leads through Facebook. Remember that some campaigns may work better than others, so when you are just starting up, try some trial and error to see which would suit you best.
You may also learn about how selecting the appropriate demographic and utilizing Facebook’s remarketing features can help reduce your per-lead costs and promote high success with your Facebook marketing efforts.